Market Intelligence

The Numbers Behind Who's Buying,
Who's Renting, and Who's Being Left Behind.

I have the #1 resource for buyers and realtors in Houston and beyond who are tired of deals falling apart because of poor mortgage strategy. Harvard published the data. I read it like a sociologist. Here is what it means.

Dr. Rob McNeill • Sociology (Business Management) • NMLS #844916

The Big Picture: 8.6 Million New Households by 2035

Harvard's Joint Center for Housing Studies projects the U.S. will add 8.6 million new households over the next decade. That's not a guess. That's demographic math based on population aging, household formation rates, and immigration scenarios.

Of those 8.6 million new households, 5.6 million will become homeowners and 3 million will be renters.

But here's the part most people miss: the overall homeownership rate isn't going up. It's flat at 65.9%. The composition is what's changing. Who's buying is shifting. Who's renting is shifting. And the programs that serve those people need to shift too.

That's why I built this site the way I did.

8.6M
New households
by 2035
5.6M
Will become
homeowners
3.0M
Will become
renters
65.9%
Homeownership rate
unchanged

Source: Harvard JCHS, Household Tenure Projections 2025, Base Scenario

Young Buyers Are Losing Ground

Homeownership rates for 25-34 year olds are projected to decline from 42.6% to 42.1%. For 35-44 year olds, the drop is steeper: 62.2% to 61.3%. These are the prime first-time homebuyer ages, and they're going backward.

Harvard's America's Rental Housing 2026 report tells us why. A household now needs over $120,000 in annual income to afford the median-priced home. 68% of renters surveyed by the Federal Reserve said they can't afford a down payment. 49% said they can't afford the monthly mortgage payment.

These are not people who don't want to buy. 61% of renters said they prefer owning. They just can't get in.

What This Means for Houston

Houston's median home price sits around $335,000. At 7% rates with 3.5% down, that's a $2,400/month payment before you add taxes and insurance. In Harris County with 2.5%+ property tax rates, total PITI pushes past $3,100/month. That requires roughly $93,000 in household income to qualify at 40% DTI.

The young buyers in this data? Their median household income is $53,700 if they're renting. The math doesn't work without help.

That's why I carry 6 different down payment assistance programs — including a forgivable gift DPA with no second lien and no payback. And a Texas state grant up to 5% that's not limited to first-time buyers. These programs close the gap the data is showing. See FHA + DPA calculator →

42.1%
Projected HO rate
ages 25-34 (down)
$120K+
Income needed for
median-priced home
68%
Renters can't afford
a down payment
22.7M
Renters are
cost-burdened

Sources: Harvard JCHS Tenure Projections 2025; America's Rental Housing 2026; Federal Reserve Survey of Economic Well-Being 2024

Black Homeownership Is Growing Faster Than Any Other Group

The Black homeownership rate is projected to rise from 46.6% to 48.3% — a gain of 1.6 percentage points. That's the largest increase of any racial or ethnic group in the Harvard data. More than white (+0.5pp), more than Hispanic (+0.9pp), more than Asian (+0.7pp).

In absolute numbers: 1.1 million new Black homeowners by 2035.

As a sociologist, I know the structural context. The Black homeownership rate of 46.6% is still nearly 28 points below white homeownership at 74.4%. That gap is the product of redlining, lending discrimination, wealth gaps, and appraisal bias that span generations. The gap didn't happen by accident and it won't close by accident either.

But the trajectory is upward. And the programs exist right now to accelerate it — if borrowers know about them and their loan officers know how to use them.

What This Means for Houston

Houston is 22.5% Black. That's one of the largest Black populations of any major metro. The demand is here. The buyers are here. What's been missing is loan officers who carry the right programs and speak plainly about what's possible.

I built a First-Time Black Homebuyer Hub on this site for exactly this reason. It's not inspiration — it's a readiness path with real numbers. Combined with FHA manual underwriting at 580+ FICO and forgivable DPA that covers the entire down payment, the path from renter to owner is shorter than most people think. See the hub →

+1.6pp
Black HO rate growth
fastest of all groups
1.1M
New Black homeowners
by 2035
46.6%
Current Black
HO rate
74.4%
Current white
HO rate

The Hispanic Market Is Exploding

Hispanic households will grow by 4.2 million over the next decade — a 21.1% increase. That's the second-fastest growth rate after Asian/Other households (+23.3%). Of those 4.2 million new Hispanic households, 2.3 million will become homeowners.

The homeownership rate for Hispanic households is projected to rise from 49.5% to 50.4%. For the first time in the projection horizon, more than half of Hispanic households will own their home.

What This Means for Houston

Houston's population is 45% Hispanic. This isn't a niche market — it's nearly half the city. Many of these households are self-employed, earn income through businesses that don't show well on tax returns, or file with an ITIN instead of a Social Security number.

I carry ITIN loans, bank statement programs (12 and 24 month), and P&L only loans specifically because the Houston market demands them. When the largest-growing demographic in your city can't qualify with a W-2 and a tax return, you need a different set of tools. See Non-QM programs →

4.2M
New Hispanic
households by 2035
21.1%
Hispanic household
growth rate
2.3M
New Hispanic
homeowners
45%
Houston's Hispanic
population

The 75+ Population Is Growing 43%

This is the single biggest demographic shift in the data. The 75+ household population will grow from 17.6 million to 25.0 million — an increase of 7.5 million households, or 42.7%. No other age group comes close.

Of those 7.5 million new 75+ households, 5.7 million will be homeowners. They're sitting on equity. Many are on fixed incomes. And the homeownership rate for this group is actually declining — from 77.7% to 77.1%.

That means more seniors who own homes will need to access their equity to stay in them. And more seniors who are renting will need housing solutions that don't require a monthly payment.

What This Means for Houston

Houston has a massive and growing senior population. The HECM reverse mortgage is specifically designed for this moment. It eliminates the monthly mortgage payment, lets homeowners 62+ access their equity, and the loan doesn't come due until they move, sell, or pass.

But here's the part most realtors and LOs miss: the Financial Assessment can trigger a Life Expectancy Set-Aside (LESA) that eats up all the available cash. I've seen it kill deals — a borrower with $283K in equity and $0 net cash because the LESA exceeded her principal limit. You need an LO who understands this math. Run the HECM calculator →

7.5M
New 75+ households
by 2035
+43%
Growth rate
75+ population
5.7M
New 75+
homeowners
77.1%
Projected 75+
HO rate (declining)

3 Million New Renters = The Investor Opportunity

Harvard projects 3 million new renter households by 2035. That's demand. And the supply side is tightening — multifamily construction starts fell 36% year-over-year in Q4 2025, and construction costs are up 42% since 2020.

Meanwhile, a record 113,000 single-family rentals were built in 2024. Single-family rentals now make up 31% of all rental stock — the largest single category.

The rental affordability crisis is worsening. 22.7 million renters are cost-burdened (spending over 30% of income on housing). That's a new record. Low-rent units are disappearing — the number of units renting for under $600/month dropped by 2.5 million in the last decade.

For investors, this data says one thing: rental demand is structural, not cyclical. The people who need to rent aren't choosing to rent — 61% would rather own. They're renting because they have no other option. That demand isn't going away.

What This Means for Houston Investors

Houston apartment vacancy rates hit 6.1% in late 2025 — highest in the country. That's temporary supply overshooting demand from the 2022-2023 construction boom. But rents in the South are already stabilizing, and the construction pipeline is drying up. Investors who buy now at softened prices are positioning for rent growth when supply tightens.

I close DSCR deals that qualify on the rental income of the property — not the investor's personal income. No tax returns. No W-2s. No employment verification. Including No-Ratio DSCR for properties where the rent doesn't fully cover the payment but the equity growth thesis is strong. See DSCR programs →

3.0M
New renters
by 2035
113K
SFR built in 2024
a record
22.7M
Renters
cost-burdened
42%
Construction costs
up since 2020

Sources: Harvard JCHS, America's Rental Housing 2026; RealPage; US Census Bureau

The Buydown Bridge

Harvard's rental report notes that asking rents have hovered near zero growth since mid-2023. Meanwhile, the gap between monthly mortgage payments and rents has widened dramatically since 2022. Renting is now significantly cheaper month-to-month than buying for most households.

This is exactly the environment where rate buydowns matter. A 2-1 buydown — funded by seller concessions — drops the buyer's rate by 2% in Year 1 and 1% in Year 2. It bridges the gap between today's elevated rates and the eventual refinance opportunity. And lenders qualify the buyer at the bought-down rate, which means more buyers qualify at higher price points.

For realtors: this is a negotiation tool. Instead of fighting over a $15K price cut that saves the buyer $50/month, propose a buydown that saves them $400/month in Year 1. The seller keeps their price. The buyer gets a payment they can afford. You close the deal.

Stack It

FHA with 6% seller concessions: use 2% for the buydown, 4% for closing costs, and a forgivable gift DPA covers the 3.5% down payment. Result: $0 down, $0 closing costs, AND a lower rate for 2 years. That's not marketing — that's math. See the buydown calculator →

Why I Read This Data

I have a PhD in Sociology with a concentration in Business Management. I didn't get it to hang on a wall. I got it because understanding structural forces — demographics, economics, institutional behavior — is how I build a practice that serves real people in real markets.

Most loan officers wait for the phone to ring. I read Harvard research, build calculators, and put the tools directly in the hands of the buyers and realtors who need them. Every page on this site exists because the data said someone needs it.

FHA + DPA exists because 68% of renters can't afford a down payment. The HECM page exists because 7.5 million new 75+ households are coming. The Non-QM page exists because 4.2 million new Hispanic households need ITIN and bank statement programs. The DSCR page exists because 3 million new renters need housing and investors need financing.

I don't sell loans. I read the data, build the tools, and let the math do the talking.

Ready to Run Your Numbers?

Pick a calculator. See where you stand. Then call me if you want a plan.

FHA + DPA VA Loans Conventional HECM Non-QM Buydowns For Realtors